For the past five years I have skated on frozen lakes in places most people never reach: Baikal at -40°C, remote Nordic glaciers, mountain ice above the clouds. I still skate now. Not in competition. In the wild.

What changed was a brain injury at 28, during Covid, when everything had also stopped. I had a career in strategy consulting, two master's degrees, a life that looked right on paper. But eventually it wasn’t possible anymore.

What followed wasn't a plan. Starting over wasn’t my first choice. But eventually I asked myself: what actually makes me feel alive? The answer was ice, movement and the raw nature & silence of a frozen lake. I started sharing it. Not as a strategy but as outlet and joy. Short films, raw moments, the kind of content that makes people stop scrolling because they've never seen anything quite like it. Over time, a community of over a million people found their way to that world. They come back not for a series or a campaign but for the feeling. The reminder that ice skating is for everyone and it’s never too late to enjoy the feeling of it.

The work has been recognised beyond the community too: featured by Instagram as a creator redefining outdoor content, and named winner of the Swiss Influencer Award 2025.

Today I work with brands, destinations and outdoor companies to create content that reaches millions: rooted in real adventure, real environments and a real story. I bring both the creative and the strategic: I know how to make something beautiful, and I know how to make it perform.